In 1997 rumours started flying about a novelist called Zadie Smith. The point here is to outline the parts of the process by which the profile of the novel was raised, and also to prompt reflection - there are some questions at the end - about how, as readers, we should (or shouldn't) take account of such things. This is part of the context in which we read White Teeth, and here Frances Winfield presents some aspects of this phenomenon. Zadie Smith has been the focus of attention from publicity machines, journalists, fellow writers, and prize committees. Although other writers in Cambridge Authors have been heralded, hyped, and given prizes, none of them has undergone this in a media culture that is so familiar to us.
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